Digital marketing is a term that encompasses all of your online marketing strategies and efforts, which includes the Internet and mobile technologies. A business can have multiple digital marketing channels in place at the same time, including their website, SEO, PPC campaigns, email marketing, social media and more. This article is currently being written, but

While you may spend a great deal of time and money driving traffic to your company’s website, what is your site’s conversion rate? This is the measure used to see what percentage of visitors to your site take action, whether that includes a purchase, filling out a contact form, downloading your eBook, or initiating a

Search engines are essential to drive more traffic to your website. So it’s critical for you to better understand search engines so you can make the necessary changes to optimize your site’s pages to increase its search rankings. This BLOG article with help you gain a further understanding of Search Engine Optimization (SEO).

What Is Responsive Web Design? Responsive web design takes into consideration the screen size and visual orientation of a website. It is a platform that automatically adjusts to fit on any screen size including a desktop, laptop, tablet and smartphone. It some ways you need to develop the site for those 4 unique screen sizes.

Growth of Social Media It is truly amazing how big social media is today and how it has become a truly powerful marketing tool in this country and around the world. The increased use of mobile phones has led to continued growth of social media across all age groups. We’ve recently read that 40% of all

Today, people are accessing the Internet from their tablets and smartphones more than ever before. The use of mobile devices is expected to grow at an astounding rate for the foreseeable future. The problem this presents to companies is that most websites on the Internet are not optimized to work on mobile devices. In fact, screen

SEO is about strategies, techniques and tactics used to increase a website’s ranking in search engines, which in turn increases the number of visitors to that website. These search engines include Google, Yahoo, Bing and others. The ultimate business goal of good SEO is to increase your overall brand awareness, customer base, and of course

The question as to whether Social Media is here to stay is no longer a question. It has proven to be an important part of modern day marketing and it will only increase its foothold over time. Effective use of social media can be a difficult concept to grasp. This is true no matter the

Branding Your Business

Thursday, 22 January 2015 by

Branding your business is one of the most important elements of creating a long-term successful company. The first question we need to answer is “What is a brand?” People have many unique and at times different meanings for the word brand. According to Entrepreneur Magazine’s Encyclopedia, Branding is defined as: “Simply put, your brand is

Corporate Identity By Design

Thursday, 22 January 2015 by

We are big believers in the importance of great graphic design in creating visuals for a powerful corporate identity. From a big picture perspective, the visual identity of a company has an impact with employees, its fundamental corporate mission and its relationship with customers. Companies that have stronger corporate identities outperform their competitors. They’re able to

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