DIGITAL MARKETING BLOG
Digital Marketing Advice & Insights from Smith Marketing
SEO News: New Google Algorithm
We know that search engine optimization (SEO) is the practice of optimizing websites and content to rank higher in search engine results pages (SERPs). For years, businesses and organizations have been focusing on SEO to drive more traffic and increase visibility online. However, with the constant evolution of search algorithms, it's essential to stay up-to-date with the latest developments....
Pros and Cons of AI Tools for Marketers
Are artificial intelligence and machine learning tools like ChatGPT a big win for marketers — or a big risk? There’s been a lot of buzz about AI-generated content and marketing assistance, but it can be hard to read between the lines and figure out whether ChatGPT and other AI tools will help or harm your efforts. Before you go all in, you should be aware of these key pros and cons of AI. ProsIf...
How to Master the Live Event Activation
Live events present a unique marketing opportunity to engage your customer in real life and make a unique and long-lasting impression. While much of the work of marketers involves remote communications, live event activations allow you to engage the customer’s five senses. Done well, these live brand activations can leave a long-lasting positive impression on attendees. Here’s what to know about...
How to Hire and Work With a Ghostwriter
Writing a book is a hard task – and one that requires a huge investment of time and effort. A ghostwriter, however, can be a smart solution to a tricky problem, providing you with well-written content specially formulated to sound like it’s coming from you. Here’s how to make the most of the process, with quick tips on hiring and working with your ghostwriter of choice. Where to Find...
3 Tips for Better TikTok Marketing
New years always bring new trends and best practices to make a bigger impact with your marketing. This year, TikTok is the newer platform on the block that has marketers' creative juices flowing. The platform is constantly evolving with new functionalities and brand-boosting capabilities, which makes it an exciting frontier full of new opportunities. Here are three smart ways to use TikTok for...
3 Ways to Master Personalized Marketing
Personalizing your marketing is a fantastic way to make more effective connections with prospects, leads and customers. It’s also an integral part of any modern marketing strategy, since research has proven time and time again that people are more likely to respond to personalized messages versus obvious mass emails. Here’s why personalization works, plus three tips to make it work for you. The...
What’s New in B2B Marketing
Younger and more diverse buyers are coming to the forefront — and so are their expectations. And if you haven’t already, it’s time to adapt and make sure you’re accounting for this key shift in your target audience. Here are four B2B marketing trends to help get you started, all of which are geared toward this new group of buyers. 1. Using a More B2C Approach There’s long been a distinct...
5 Tips for a Successful Landing Page
Creating landing pages is easy. Getting them right, though? That takes a bit more work. A great landing page can make all the difference in the effectiveness of your marketing campaign. It’s also essential for making a good impression and following through on the promises you made in your ad or social media post. Here are five smart and savvy landing page tips so you can be sure yours, well,...
Make the Most of Your Downtime
January and February might seem slow compared to the nonstop frenzy of the holiday season, but that doesn’t mean you should curtail your marketing efforts. Instead, it’s the perfect time to set new goals, take stock of what’s been working, and indulge in a little more creativity. Here are four tips for post-holiday marketing strategies and ideas: 1. Think Ahead Whether you already have a...
The Benefits of Commerce Content
We’ve seen a huge push in demand for well-written commerce content, especially as people continue to shop online instead of in-store. And if you’re representing a brand with goods to sell, it might be a smart move to start writing some of your own. Here’s what to know about commerce content, including why it’s good business for brands. What Is Commerce Content? Publishers have been sharing...
